AI Insights · Timothy · October 2025
Top 5 Beauty Retail Apps in Romania: Q3 2025 Performance
Explore the performance trends of Romania's top beauty retail apps in Q3 2025, including download and active user statistics.
In the third quarter of 2025, the performance of the top beauty retail applications in Romania showcased interesting trends across downloads and active user metrics. This data, sourced from Sensor Tower, provides insights into user engagement and app popularity on a unified platform.
The Mein dm app experienced a consistent increase in weekly downloads, peaking at around 22.7K by the end of September. Active users also saw a steady climb, reaching approximately 646K.
Notino: profumi e cosmetici maintained a stable presence with downloads initially around 10.3K, dipping mid-quarter, then surging to 13.8K by quarter's end. Active users fluctuated but ended the quarter strong at about 307K.
The SEPHORA - Maquillage, Parfum app showed modest growth in downloads, reaching a high of 4.3K in late August. Active users, however, experienced a gradual decline, settling at approximately 73.9K.
Douglas Parfumerie & Cosmetice had a more variable download pattern, peaking at 2.3K in early September. Active user numbers decreased over the quarter, ending at around 4.4K.
Finally, Cupio saw its downloads peak early in July at 4K, with a subsequent decline, finishing the quarter at 777 downloads.
For more detailed insights and comprehensive data, visit Sensor Tower.
